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It will look like this: Customer Delight: The importance of the unstated!
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I recently signed up with LinkedIn and Orkut in an attempt to connect with long lost friends and colleagues. Both seem pretty successful and I did a comparative run on Google Trends and here's what I got:
Blue : LinkedIn
Red : Orkut
Orkut a mainstream social networking site gets hell of a lot more search volume, while LinkedIn, a niche business networking site, inspite of it's inferior search statistics manages at times, to upstage Orkut in news reference volume! What do you make out of these statistics ?
Note : Google cautions " Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it. "
Consumer Internet Marketing
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It will look like this: LinkedIn versus Orkut
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Paul Gilin calls upon CIO's to use Web 2.0 tools to "sell" their ideas internally. William Hewitt, CMO of Novell, feels "It's not just the blog itself, but the whole notion of enhanced collaboration with your customers."
I feel this whole notion of collaboration, staying networked with your customers and letting them network with each other is a double edged sword. It works great if you have a great product that you want to let the whole world know about, but if your product sucks and only a few customers know about it, Web 2.0 will spread the word faster and with more credibility. Get naked if you want to, but make sure you look like a hollywood star! Marketing Web2.0
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It will look like this: Web 2.0 : Marketing tool or market destroying tool ?
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