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Obama leverages viral marketing to fight rumours.
Obama is special and he has proved it one more time. Faced with a spew of rumours from the republican attack machine, he has responded with a rumour buster website Fight the smears.
What's interesting is that there is a viral weapon thrown in to counter the rumours. The reader gets the option of sending a pre-built but customizable message to ten of her friends that she can pick up from her mail address book. Cool eh ? Fighting rumours just the way they spread, mouth to mouth, email to email. You don't just avoid the junk mail folder like you would with regular spam, but the credibility is multiplied when a friend sends an email. Life
What's interesting is that there is a viral weapon thrown in to counter the rumours. The reader gets the option of sending a pre-built but customizable message to ten of her friends that she can pick up from her mail address book. Cool eh ? Fighting rumours just the way they spread, mouth to mouth, email to email. You don't just avoid the junk mail folder like you would with regular spam, but the credibility is multiplied when a friend sends an email. Life
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