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BusinessWeek’s ten tips for an elevator pitch.
Wiki defines an Elevator pitch as "…an overview of an idea for a product, service, or project. The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (say, thirty seconds or 100-150 words).". Business Week has some interesting tips:
Know what you are trying to achieve. The main goal is to pique interest and get a second meeting.
Know your target's needs before you pitch. This will increase the chances that you in fact manage to pique interest.
Don't go tom tomming your company
Cut the slang and the strategic crap. Talk in simple language that your client can immediately see potential value. Every vendor will say they are "customer focused"
Be specific with your examples (if any)
Prepare for follow through questions and be flexible to customize
Don't make your client think.."How will this help me ? " .
Solve a problem! Woo the heart not just the mind. Use your passion.
Practice before delivery
KISS-Keep it short and simple
You can get the full dope here.
Know what you are trying to achieve. The main goal is to pique interest and get a second meeting.
Know your target's needs before you pitch. This will increase the chances that you in fact manage to pique interest.
Don't go tom tomming your company
Cut the slang and the strategic crap. Talk in simple language that your client can immediately see potential value. Every vendor will say they are "customer focused"
Be specific with your examples (if any)
Prepare for follow through questions and be flexible to customize
Don't make your client think.."How will this help me ? " .
Solve a problem! Woo the heart not just the mind. Use your passion.
Practice before delivery
KISS-Keep it short and simple
You can get the full dope here.
Account Management Client Management Pitching Selling
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