Thoughts from the trench - by Prakash Muralidharan

September 5, 2007

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Fortune at the top of the pyramid: The old man goldmine

Filed under: Software Services, Life, Innovation — Prakash Muralidharan @ 12:15 pm

Check out this UN report on ageing population demographics in industrialized nations.

Senior citizen market

Almost a third of the population would be over 65 in some of these countries. The market is still nascent and companies like CAST (Center for Aging Services Technologies ) are attempting to build an ecosystem to cater to this future market. Majd Alwan the CEO of CAST says "The end game is to prove that technologies would allow seniors to have a better aging experience in a place they call home." I do believe that India based health care providers would get a fair share of this emerging market by playing the role of catalysts. The value prop: Open heart surgery in India + Visit to the Taj + Get a free (thanks to the money saved on the surgery) state of the art cardio robot implant that will give your an hour advance warning of heart trouble. Till the time policy makers get their act together, companies like CAST should seriously look at the possibility of India based providers as a part of their ecosystem.     


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