Sun trying to monetize Java directly.
It is probably for the first time that Sun is trying to monetize Java directly with it's JavaFX Mobile software. Sun has previously attacked this market with Mobile Interface Device Profile (MIDP) with success but has lead to a fragmented market with huge incompatibility problems. If JavaFX delivers on the promise of solving these incompatibility problems, it will bring down costs of mobile phone app s/w. This has very interesting possibilities for ecommerce (I know it's not fashionable anymore :-)) in countries like India, where the gap between PC penetration and mobile penetration is huge.
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