Thoughts from the trench - by Prakash Muralidharan

March 13, 2007

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LinkedIn versus Orkut

Filed under: Software Services, Consumer Internet, Marketing — Prakash Muralidharan @ 3:21 pm
I recently signed up with LinkedIn and Orkut in an attempt to connect with long lost friends and colleagues. Both seem pretty successful and I did a comparative run on Google Trends and here's what I got:


Blue : LinkedIn
Red : Orkut



Orkut a mainstream social networking site gets hell of a lot more search volume, while LinkedIn, a niche business networking site, inspite of it's inferior search statistics manages at times, to upstage Orkut in news reference volume! What do you make out of these statistics ?

Note : Google cautions " Google Trends aims to provide insights into broad search patterns. As a Google Labs product, it is still in the early stages of development. Also, it is based upon just a portion of our searches, and several approximations are used when computing your results. Please keep this in mind when using it. "


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