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Web 2.0 : Marketing tool or market destroying tool ?
Paul Gilin calls upon CIO's to use Web 2.0 tools to "sell" their ideas internally. William Hewitt, CMO of Novell, feels "It's not just the blog itself, but the whole notion of enhanced collaboration with your customers."
I feel this whole notion of collaboration, staying networked with your customers and letting them network with each other is a double edged sword. It works great if you have a great product that you want to let the whole world know about, but if your product sucks and only a few customers know about it, Web 2.0 will spread the word faster and with more credibility. Get naked if you want to, but make sure you look like a hollywood star! Marketing Web2.0
I feel this whole notion of collaboration, staying networked with your customers and letting them network with each other is a double edged sword. It works great if you have a great product that you want to let the whole world know about, but if your product sucks and only a few customers know about it, Web 2.0 will spread the word faster and with more credibility. Get naked if you want to, but make sure you look like a hollywood star! Marketing Web2.0
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